T. Rex (March 3, 1973) “20th Century Boy” Single Advertisement - Melody Maker

Melody Maker features a striking full-page promotional advertisement for T. Rex’s new single “20th Century Boy,” with bold graphic design and imagery of Marc Bolan.

Publication: 

Melody Maker

Date: March 3, 1973

Country: United Kingdom Location: London

Section: Single Promotion / Full-Page Advertisement

THE STORY 

The dramatic advert promotes the upcoming release of “20th Century Boy,” showcasing a powerful visual concept with large 3D-style typography and a silhouette of Marc Bolan with arms outstretched, emphasizing the high-energy glam rock sound of the track.

CONTEXT AND NOTES 

“20th Century Boy” became one of T. Rex’s biggest and most enduring hits. This full-page ad in Melody Maker was part of an aggressive promotional campaign during the peak of T. Rextasy, highlighting the band’s continued dominance in the UK charts.

FEATURE HIGHLIGHTS 

Event: Single promotional advertisement Era: 1973 (T. Rex Glam Rock peak) Tone: Bold, dynamic, iconic Photography: Striking graphic design with high-contrast silhouette of Marc Bolan

WHAT THE CLIPPING SHOWS

• Large, stylized title “20th Century Boy” in bold 3D lettering

• Dramatic silhouette image of Marc Bolan with arms raised

• Prominent “T. REX” branding at the bottom

• Classic 1970s music weekly full-page advert layout

RELATED MATERIAL

• January 6, 1973 Record Mirror New Year predictions

• January 20, 1973 Popswop magazine cover

• February 1, 1973 Circus Magazine interview

• February 10, 1973 NME tour announcement

• February 17, 1973 Disc “Our Best to Date Says Bolan” and fan letter

• March 3, 1973 Melody Maker “The Godfathers of Rock” feature

For other relevant posts, see the tags at the foot of the page.

SOURCES

• Melody Maker, March 3, 1973

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