T. Rex (January 9, 1971) "TYRANNOSAURUS REX - A MONSTER" - Billboard

Bold full-page Billboard magazine advertisement promoting T. Rex’s breakthrough single “Ride A White Swan” as “England’s Monster Single” now launching in the United States.

Publication: 

Billboard

Date: 

January 9, 1971

Country: 

United States

Section: 

Record Company Advertisement

THE STORY	WHAT THE CLIPPING SHOWS
Capitol Records advert promoting “Ride A White Swan” as T. Rex’s major UK hit now available in the US. The ad highlights the single’s monster success in Britain and its inclusion on the album Beard of Stars, positioning T. Rex as an exciting new force for American audiences.	• Striking black-and-white image of Marc Bolan in top hat with dramatic monstrous expression • Bold headline: “TYRANNOSAURUS REX — A MONSTER” • Prominent “RIDE A WHITE SWAN” title • Capitol Records / Blue Thumb logo and catalogue number #7121

CONTEXT AND NOTES	RELATED MATERIAL
This January 1971 Billboard advert represents one of the earliest major US promotional pushes for T. Rex. It came right as “Ride A White Swan” was transforming the band from underground cult favourites into international glam stars.	T. Rex (March 20, 1971) "Bolan the Defiant" - New Musical Express T. Rex (January 25, 1971) Lyceum, Strand – "T.REX" Live Concert T. Rex (February 13, 1971) "T. REX RIDES A WHITE SWAN ON Vamp POWER" - Melody Maker For more similar posts, check out the tags at the bottom of the page.

FEATURE HIGHLIGHTS	SOURCES
Event: Full-page single advertisement Era: 1971 (US breakthrough campaign) Tone: Dramatic, promotional Photography: Theatrical high-contrast portrait of Marc Bolan	• Billboard magazine, January 9, 1971 • Capitol Records advertisement

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