Marc Bolan (December 1972) – “Happy T‑Rexmas” Advert – Unknown Publication.

A festive T. Rex promotional page celebrates the Christmas season with advertisements for the band's December Sundown concerts, the release of Born To Boogie, the current album The Slider, and the new single Solid Gold Easy Action, presenting Marc Bolan's world as a complete multimedia phenomenon at the height of Bolanmania.

Publication: Unknown
Publication Date: December 1972
Country: United Kingdom
Event Date: December 22–23, 1972
THE STORY
Presented under the headline “Happy T‑Rexmas”, this full‑page promotional feature brings together several major T. Rex projects and releases into a single festive advertisement.
Prominently featured are the band's Christmas Sundown appearances:
Edmonton Sundown – December 22, 1972
Brixton Sundown – December 23, 1972
The page also promotes the recently released film Born To Boogie, using the now‑famous image of Marc Bolan seated on a tiger alongside cinema advertising for the Oscar cinema in Brewer Street, London.
Alongside the film promotion, attention is drawn to the new single “Solid Gold Easy Action” and the continuing success of The Slider album. The combined advertisements present T. Rex not simply as a successful recording act, but as a cultural phenomenon encompassing records, concerts and film.
The overall design adopts a seasonal theme, wishing readers a “Happy T‑Rexmas” and a “Supersonic New Year from Marc & The Dudes.”
CONTEXT AND NOTES
Published during December 1972, this page captures T. Rex at one of the most commercially successful moments of Marc Bolan's career. During this period, T. Rex dominated the British music press through record releases, sold‑out concerts and the launch of Born To Boogie.
The page acts as a perfect snapshot of late‑1972 Bolanmania, showing how multiple T. Rex projects were being promoted simultaneously. It also serves as contemporary documentation of the Edmonton and Brixton Sundown Christmas concerts which became key events in the band's festive schedule.
FEATURE HIGHLIGHTS
Event: T. Rex Christmas promotion campaign
Era: 1972 – Peak Bolanmania period
Tone: Celebratory, festive and promotional
Photography: Promotional images of Marc Bolan including the Born To Boogie tiger artwork, a live concert photograph and a studio publicity portrait
WHAT THE CLIPPING SHOWS
“Happy T‑Rexmas” seasonal promotion
Edmonton Sundown concert – December 22, 1972
Brixton Sundown concert – December 23, 1972
Promotion for Born To Boogie
Advertisement for The Slider album
Promotion for the single Solid Gold Easy Action
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