Marc Bolan / T. Rex (December 14, 1972) – “Born To Boogie” Premiere Advert - Evening Standard
This Evening Standard cinema advertisement announces the London premiere of Born To Boogie, presenting Marc Bolan and T. Rex alongside Ringo Starr and Elton John as the major attractions. The advert promotes an invitation-only premiere at 7.00 p.m., followed by the first public performance at 9.00 p.m. the same evening.
Publication: Evening Standard
Date: December 14, 1972
Country: United Kingdom
The advertisement announces that Marc Bolan, T. Rex, Ringo Starr and Elton John would be present at what it describes as the “Boogie Premiere of the Century” that evening.
The premiere was scheduled for 7.00 p.m. and was explicitly marked “by invitation only.” A first public performance at 9.00 p.m. is advertised immediately beneath the premiere announcement.
The central focus of the advert is Born To Boogie, displayed in large stylised lettering. The film is identified as an Apple Films production, with Ringo Starr Enterprises Ltd. also named in the presentation information.
The advertisement states that the film was released by MGM/EMI.
The venue is prominently identified as the Oscar 1, Brewer Street, off Shaftesbury Avenue, with the cinema's telephone number included alongside its name.
A large promotional image occupies the centre of the advertisement, showing a figure positioned on a large tiger.
Along the bottom, the billing names T. Rex, Marc Bolan, Ringo Starr and Elton John, reinforcing the star-focused presentation of the film.
The advert also provides screening information beginning the following day, with performances listed at 1, 3, 5, 7, 9 and 11, Saturday screenings from 11 a.m., Sunday performances from 3 p.m., and late shows on Friday and Saturday at 1 a.m.
CONTEXT AND NOTES
The clipping documents the premiere-night promotion of Born To Boogie in London's West End. The emphasis is firmly on the occasion itself, with the appearance of Marc Bolan, T. Rex, Ringo Starr and Elton John used to promote the invitation-only premiere.
The distinction between the 7.00 p.m. premiere and 9.00 p.m. first public performance is particularly clear in the advertisement, documenting how the film was introduced to invited guests and the general public on December 14, 1972.
FEATURE HIGHLIGHTS
Event: London premiere of Born To Boogie
Era: 1972 Bolanmania era
Tone: Celebratory and promotional
Photography: Large central promotional image of a figure positioned on a tiger, surrounded by the Born To Boogie title and cinema information
WHAT THE CLIPPING SHOWS
• “Boogie Premiere of the Century” scheduled for 7.00 p.m. by invitation only
• First public performance scheduled for 9.00 p.m.
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