T. Rex (6 May 1972) Bolan Boogie - NME Advert

T. Rex – Bolan Boogie half‑page advert, New Musical Express, May 6 1972 (Fly Records release)

SOURCE DETAILS

Publication: New Musical Express (NME)

Date: May 6, 1972

Country: United Kingdom

Section / Pages: Half-Page Advert (Page 33)

Title: T. Rex – Bolan Boogie

CONTEXT AND NOTES

By May 1972, T. Rex were at the absolute peak of their commercial success. Bolan Boogie capitalised on T. Rextasy by gathering many of their biggest singles and album tracks for fans, while the band prepared for further releases and live dates. The image used is from a memorable January 1972 performance at The Starlight Rooms, Boston Gliderdrome.

FEATURE HIGHLIGHTS

Event: Bolan Boogie compilation album advertisement

Era: 1972 – Peak T. Rextasy / Glam Rock

Tone: Energetic and commercial

Photography: Dramatic black-and-white live shot of Marc Bolan performing with guitar

Audience: T. Rex fans and NME readers

THE STORY

This eye-catching advert announces the release of Bolan Boogie, a hit-packed compilation featuring classics such as “Get It On”, “Hot Love”, “Ride A White Swan” and “Jeepster”. Priced at £2.10, the album is boldly promoted with the slogan “OUT NOW!” alongside a powerful live photograph of Marc Bolan.

WHAT THE CLIPPING SHOWS

A vertical advert dominated by a charismatic action photograph of Marc Bolan looking upward, guitar in hand. The tracklisting for both sides of the album is clearly displayed, with the prominent price “£2·10” and “OUT NOW!” slogan. The bottom section includes “And Remember…” with smaller images of other T. Rex releases including Electric Warrior and the “Debora” single.

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