Tyrannosaurus Rex (16 May 1970) Extravaganza 70 - NME Advert

A vibrant full-page advertisement from New Musical Express dated 16 May 1970, promoting the ambitious 8-day Extravaganza 70 music and fashion festival at Olympia, London

SOURCE DETAILS

Publication: New Musical Express (NME)

Date: May 16, 1970

Country: United Kingdom

Section / Pages: Full-Page Advertisement

Title: Extravaganza 70 – 8 Day Music & Fashion Festival

THE STORY

This eye-catching NME advert announces “Extravaganza 70”, an ambitious week-long event (29 May – 6 June 1970) blending live music, fashion shows, boutiques, and beauty demonstrations at Olympia. It features an impressive lineup including Tyrannosaurus Rex, Black Sabbath, Procol Harum, Bo Diddley, Colosseum, Matthews Southern Comfort, Caravan, Status Quo, Julie Felix, John Peel and many more.

CONTEXT AND NOTES

Extravaganza 70 was a prime example of the late 1960s/early 1970s fusion of music, fashion and lifestyle events in Britain. Held in the post-Swinging London era, it reflected the growing commercialisation of youth culture while still carrying the psychedelic, optimistic spirit of the time.

FEATURE HIGHLIGHTS

Event: Extravaganza 70 Music & Fashion Festival promotion

Era: 1970 – Psychedelic / early glam transition period

Tone: Playful, colourful and promotional

Design: Psychedelic cartoon illustration with bold hand-drawn typography

Audience: NME readers, festival-goers and fashion-conscious music fans

WHAT THE CLIPPING SHOWS

A dynamic full-page advert dominated by large psychedelic lettering spelling “8 DAY MUSIC & FASHION FESTIVAL” and “Extravaganza 70”. The design features whimsical cartoon figures in flamboyant outfits, with a detailed lineup of artists and the slogan “EXTRAVAGANZA 70 IS TOO BIG TO MISS!” at the bottom.

All magazine artwork, photographs, logos, and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.

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