T. Rex (October 4, 1975) – “T. Rex Disco Party” Advert - Record Mirror & Disc
This full-page EMI advertisement promotes T. Rex's new single "Dreamy Lady". Presented under the banner “T. Rex Disco Party”, the advert reflects Marc Bolan's increasing embrace of dance-oriented rhythms during 1975 while highlighting a three-track release designed to capture the party atmosphere of the era.
Publication: Record Mirror & Disc
Date: October 4, 1975
Country: United Kingdom
This full-page advertisement announces the release of "Dreamy Lady" and describes it as “The New Single T. Rex Disco Party.” The design is dominated by a stylised cartoon illustration of two dancing figures positioned within a geometric diamond-shaped frame, reinforcing the dancefloor theme suggested by the title.
The advert identifies the release as MARC 11 and promotes three featured tracks. Cut 1 is "Dreamy Lady", while Cut 2 is "Do You Wanna Dance?" and Cut 3 is "Dock Of The Bay."
The presentation emphasises the variety of material included on the release and highlights the party-oriented nature of the package.
Across the bottom of the page appears the slogan "Bolan's Jive In '75", linking the single directly to Marc Bolan's continuing efforts to reinvent T. Rex during the mid-1970s. Rather than using a photograph, the advertisement relies entirely on graphic artwork and bold typography to create impact.
The minimalist black-and-white design stands in contrast to many contemporary record advertisements, placing the focus firmly on the single title and the idea of a T. Rex dance party.
CONTEXT AND NOTES
Published during the latter part of 1975, the advert reflects Bolan's growing interest in soul, funk and dance influences. While retaining the identity of T. Rex, releases from this period increasingly incorporated contemporary dance rhythms and a more upbeat style.
The advertisement is also notable for its use of the phrase “Disco Party”, illustrating how record companies were connecting artists with the rapidly expanding disco culture of the mid-1970s. It serves as a contemporary example of how Marc Bolan and T. Rex were marketed during this transitional phase of the group's career.
FEATURE HIGHLIGHTS
Event: Promotion of the single "Dreamy Lady"
Era: 1975 T. Rex dance-orientated period
Tone: Promotional
Photography: No photographs; stylised dancing cartoon artwork
WHAT THE CLIPPING SHOWS
• Full-page EMI advertisement for "Dreamy Lady"
• “T. Rex Disco Party” promotional campaign
• Featured tracks: • "Dreamy Lady" • "Do You Wanna Dance?" • "Dock Of The Bay"
• "Bolan's Jive In '75" slogan
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