T. Rex (June 24, 1972) "Hard On Love" Bolan Poster Advertisement – Melody Maker

The June 24, 1972 edition of Melody Maker features a prominent advertisement for a new Marc Bolan poster in blue and silver, promoting his latest releases “Hard On Love” and “Jasper C. Debussy”.

Publication: Melody Maker

Date: June 24, 1972

Country: United Kingdom Location: London Section: Advertisement

THE STORY

The advert offers fans a special poster of Marc Bolan for only 50p post free from Track Records, alongside clothing promotions from Jeepster Jean Co.

CONTEXT AND NOTES

This poster was released at the height of T. Rextasy, capitalising on the huge demand for Bolan memorabilia. It reflects the massive merchandising boom surrounding the band in 1972.

FEATURE HIGHLIGHTS Event: Merchandise advertisement Era: 1972 (Electric Warrior peak) Tone: Promotional

Photography: Image of the Bolan poster

WHAT THE CLIPPING SHOWS

• Bold “NEW BOLAN POSTER” headline

• Description of the blue & silver poster

• Tie-in to “Hard On Love” and “Jasper C. Debussy”

• Special offer price of 50p post free

RELATED MATERIAL

• June 20, 1972 Daily Mirror “The Marc of success”

For other relevant posts, see the tags at the foot of the page.

SOURCES

• Melody Maker, June 24, 1972

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