T. Rex (June 4, 1977) “Dandy in the Underworld” Advert – Record Mirror

A full-page promotional advertisement in Record Mirror for T. Rex’s new maxi single “Dandy in the Underworld”, released in a special limited-edition bag for the first 25,000 copies.

PUBLICATION: Record Mirror

Date: June 4, 1977

Country: United Kingdom

Section / Pages: Advertisement / Promo Page

Title: T. REX — Dandy in the Underworld

THE STORY

The striking ad features a dramatic photo of Marc Bolan performing with guitar inside a large circular design. It promotes the new maxi single including tracks such as “Dandy in the Underworld”, “Groove a Little”, and “Tame My Tiger”, emphasizing the special packaging for the initial run.

CONTEXT AND NOTES 

This advertisement appeared during the later period of T. Rex’s career, promoting material from the Dandy in the Underworld album. By 1977, Marc Bolan was still a major figure in British rock, though the glam explosion had passed its peak. The limited “special bag” format was a clever marketing tactic typical of the era.

FEATURE HIGHLIGHTS 

Event: Maxi Single Promotional Advertisement

Era: Late T. Rex Period (1977) Tone: Stylish, dramatic, collector-focused

Photography: Powerful live-action shot of Marc Bolan with curly hair and guitar

WHAT THE CLIPPING SHOWS 

Full-page advertisement from Record Mirror with bold “T. REX” lettering, large circular photo of Bolan, and promotional text highlighting the limited-edition packaging.

RELATED MATERIAL

• T. Rex (June 3, 1973) “The Groover” – Single Advertisement – Rolling Stone (US)

• Marc Bolan (June 3, 1972) “With Love From Us To You” – One-Page Feature – Valentine Magazine (UK)

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All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.