T. Rex (November 9, 1971) – Lincoln Concert Advert - Lincolnshire Echo (October 16, 1971)
This Lincolnshire Echo advertisement promoted T. Rex's forthcoming appearance in Lincoln during the breakthrough Electric Warrior era. Published just over three weeks before the event, the advert presented Marc Bolan and T. Rex as the “Electric Warriors”, reinforcing the band's growing reputation as one of Britain's leading live attractions.
Publication: Lincolnshire Echo
Date: October 16, 1971
Concert Date: November 9, 1971
Country: United Kingdom
This advertisement announces T. REX IN CONCERT on Tuesday, November 9, 1971, at 8 p.m.
The group is promoted under the banner “Electric Warriors”, directly referencing the Electric Warrior album that had recently transformed T. Rex from a successful act into one of the biggest names in British music.
The advert uses a bold, simplified layout with the words “Electric Warriors” and “T. REX” occupying most of the available space. No photographs or additional promotional text are included, demonstrating the increasing drawing power of the T. Rex name alone.
Unlike the previous Lincoln advertisement published on October 9, this updated version informs readers that advance booking was now available daily, indicating that ticket sales had already opened.
The notice also confirms that all seats, including both stalls and circle, were priced at 60p.
The advertisement forms part of the continuing promotional campaign leading up to the November concert and reflects the growing excitement surrounding T. Rex performances during the emergence of Bolanmania.
CONTEXT AND NOTES
This advertisement appeared one week after the earlier Lincolnshire Echo notice and demonstrates how local newspapers repeatedly promoted major concerts as the performance date approached.
The use of “Electric Warriors” remained a central part of the promotion, linking the live appearance directly with T. Rex's most successful album to date.
With advance booking now underway, the revised wording reflects the progression from announcing the concert to actively encouraging ticket sales.
FEATURE HIGHLIGHTS
Event: T. Rex live in Lincoln
Concert Date: November 9, 1971
Publication Date: October 16, 1971
Era: Electric Warrior era
Tone: Promotional concert advertisement
Ticket Price: 60p
WHAT THE CLIPPING SHOWS
• Advertisement for a T. Rex concert in Lincoln
• Concert scheduled for November 9, 1971
• 8 p.m. start time
• T. Rex promoted as “Electric Warriors”
• Advance booking available daily
• Stalls and circle seats priced at 60p
• Continuing promotion of the concert in the weeks leading up to the event
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