T. Rex (October 21, 1972) – “Children Of The Revolution” Silver Disc Advert - New Musical Express (NME)
This full-page advertisement celebrates the success of T. Rex's hit single "Children Of The Revolution". Published in New Musical Express, the advert thanks fans for helping Marc Bolan and T. Rex achieve their seventh Silver Disc, marking another milestone during the height of Bolanmania.
Publication: New Musical Express (NME)
Date: October 21, 1972
Country: United Kingdom
This striking full-page advertisement was placed to celebrate the commercial success of "Children Of The Revolution", one of T. Rex's biggest singles of 1972. The design is dominated by a dramatic silhouette image of Marc Bolan wearing his trademark top hat, creating an instantly recognisable visual statement.
At the centre of the page appears the message:
"MARC BOLAN AND T. REX THANK ALL THE 'CHILDREN OF THE REVOLUTION' FOR GIVING THEM THEIR 7th SILVER DISC"
The advert serves as a public thank-you to the fans whose support had helped propel the single to major sales success. Rather than promoting a forthcoming release, the page celebrates an achievement that further reinforced T. Rex's position as one of Britain's leading rock acts.
An inset image of The Slider album appears in the upper section of the page alongside a portrait photograph of Marc Bolan. The inclusion of the album artwork links the single's success with the wider T. Rex campaign of 1972 and highlights the group's continued dominance of the British charts.
The minimalist black-and-white presentation relies on strong imagery and bold typography, allowing the message of appreciation to stand out clearly while reinforcing Bolan's iconic visual identity.
CONTEXT AND NOTES
Published during the peak of Bolanmania, the advertisement reflects the extraordinary commercial success enjoyed by T. Rex during the early 1970s. By October 1972, Marc Bolan had established an unmatched run of hit singles and had become one of the most recognisable figures in British popular music.
The award of a seventh Silver Disc underlined both the popularity of "Children Of The Revolution" and the loyalty of T. Rex's audience. The advert also demonstrates how music papers were frequently used not only to promote releases but also to celebrate sales achievements and strengthen the connection between artists and their fans.
FEATURE HIGHLIGHTS
Event: Celebration of T. Rex's seventh Silver Disc
Era: 1972 Bolanmania era
Tone: Celebratory and promotional
Photography: Silhouette image of Marc Bolan with inset portrait and The Slider album artwork
WHAT THE CLIPPING SHOWS
• Full-page thank-you advertisement from Marc Bolan and T. Rex
• Celebration of the success of "Children Of The Revolution"
• Announcement of T. Rex's seventh Silver Disc
• Inset image of The Slider album
• Iconic silhouette image of Marc Bolan wearing a top hat
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