T. Rex (October 27, 1971) – Brighton Dome Concert Advert - Evening Argus (October 8, 1971)
This Evening Argus advertisement promotes T. Rex's forthcoming appearance at Brighton Dome during the height of the group's breakthrough year. Billed as the “Electric Warriors”, Marc Bolan and T. Rex were advertised for a major Sussex concert just weeks after the release of the Electric Warrior album.
Publication: Evening Argus
Date: October 8, 1971
Concert Date: October 27, 1971
Country: United Kingdom
Published nearly three weeks before the event, the advertisement announces T. Rex in Concert at The Dome, Brighton on Wednesday, October 27, 1971.
Presented by John and Tony Smith, the concert is promoted under the banner “Electric Warriors”, a clear reference to the group's newly released album Electric Warrior, which was rapidly establishing T. Rex as one of Britain's leading rock acts.
The performance was scheduled to begin at 7.30 p.m., with all seats priced at 60p.
Advance tickets were available from the Box Office, The Dome, 29 New Road, Brighton, with weekday opening hours listed as 10 a.m. to 6 p.m.
The design is simple and direct. The largest lettering is reserved for the name T. REX, emphasising Marc Bolan's rapidly growing popularity and demonstrating how the group had become strong enough to attract audiences largely on name recognition alone.
CONTEXT AND NOTES
The advertisement appeared during one of the most important years in Marc Bolan's career. By October 1971, T. Rex had already achieved major chart success and were in the process of becoming the dominant force in British glam rock.
The use of the phrase “Electric Warriors” is particularly notable because it directly links the concert promotion to the Electric Warrior album era, now widely regarded as one of the defining periods in T. Rex history.
The clipping serves as an excellent contemporary record of how T. Rex concerts were marketed during the early Bolanmania period, before larger arena tours and increasingly elaborate advertising campaigns became common.
FEATURE HIGHLIGHTS
Event: T. Rex concert at Brighton Dome
Concert Date: October 27, 1971
Publication Date: October 8, 1971
Era: Electric Warrior era
Tone: Concert promotion
Venue: Brighton Dome
WHAT THE CLIPPING SHOWS
• T. Rex advertised at Brighton Dome
• Concert scheduled for October 27, 1971
• “Electric Warriors” promotional billing
• 7.30 p.m. start time
• All seats priced at 60p
• Advance booking through Brighton Dome Box Office
• Early Electric Warrior era concert promotion
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