T. Rex (September 25, 1971) – “Wanted: Messiah To Save Rock From Rock Bottom” - Daily Post (Merseyside)
This opinion piece examines the state of the music industry and argues that rock music needs a major new star capable of revitalising public interest. Within the article, Marc Bolan and T. Rex are singled out as the strongest candidates, with the writer highlighting Electric Warrior and Bolan's growing influence as evidence that a new musical figurehead may already have emerged.
ublication: Daily Post (Merseyside)
Date: September 25, 1971
Country: United Kingdom
THE STORY
Writing under the headline "Wanted: Messiah To Save Rock From Rock Bottom", Charles Langley discusses concerns about the contemporary music business and the increasing emphasis being placed on manufactured stars and expensive promotion campaigns. The article argues that the industry is searching for a major figure capable of restoring excitement and creating a new movement within popular music.
Within this discussion, Marc Bolan and T. Rex receive significant attention. The writer specifically rejects the idea that groups such as Creedence Clearwater Revival, Grand Funk or T. Rex represent a passing trend.
Instead, Bolan is presented as an artist with the potential to become a major force within popular music. The article suggests that substantial commercial success may lie ahead and points to qualities within his work that separate him from many of his contemporaries.
Particular praise is reserved for Electric Warrior, described as containing a distinctive quality that runs through many of its tracks.
The writer acknowledges Bolan's unusual lyrical style but argues that his charisma and musical presence allow him to carry material that might otherwise seem unconventional. The article presents Electric Warrior as evidence of Bolan's growing importance and suggests that T. Rex may be leading the way toward a new era in rock music.
CONTEXT AND NOTES
Published during the period in which Electric Warrior was establishing T. Rex as one of Britain's leading acts, the article captures an early recognition of Marc Bolan's cultural and commercial significance. Rather than reviewing a specific performance, the feature places Bolan within a wider discussion about the future direction of rock music.
The article is notable because it identifies T. Rex as more than simply a successful chart act. Instead, Bolan is portrayed as a potential figurehead capable of transforming the music landscape. The direct references to Electric Warrior demonstrate how quickly the album was being recognised as an important release within the contemporary rock scene.
FEATURE HIGHLIGHTS
Event: Commentary on the future of rock music focusing on Marc Bolan and T. Rex
Era: 1971 Electric Warrior era
Tone: Analytical and optimistic
Photography: Small accompanying image of Marc Bolan wearing sunglasses
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