Steve Currie (June 3, 1972) Rotosound Strings Advertisement – UK

A small promotional advertisement for Rotosound guitar strings featuring Steve Currie, bassist of T. Rex, recommending the Rotosound RS.66 “Swing Bass” Long Scale strings.

PUBLICATION: UK Music Magazine / Paper (likely Melody Maker)

Date: June 3, 1972

Country: United Kingdom

Section / Pages: Advertisement / Product Endorsement

Title: T. REX — Steve Currie Bass Guitar

THE STORY

The ad highlights Steve Currie’s use and endorsement of Rotosound RS.66 Swing Bass strings, capitalising on T. Rex’s massive popularity during the Ziggy Stardust / glam rock explosion of 1972.

CONTEXT AND NOTES

Published at the absolute peak of T. Rexmania in June 1972, this small endorsement ad shows how brands were quick to associate themselves with the band’s success. Steve Currie was the solid rhythmic foundation of the T. Rex sound during their hit-making years.

FEATURE HIGHLIGHTS

Event: Artist Endorsement Advertisement

Era: Ziggy Stardust / Glam Rock Peak (1972)

Tone: Commercial, straightforward product endorsement Photography: Small band/brand logo with text focus

WHAT THE CLIPPING SHOWS 

Small rectangular advertisement with T. Rex branding, Steve Currie endorsement, and the Rotosound logo.

All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.