T. Rex / Marc Bolan (October 23, 1991) – “The Very Best Of Marc Bolan And T-Rex” Reader Offer - Yorkshire Evening Press
This Yorkshire Evening Press reader offer promotes The Very Best Of Marc Bolan And T-Rex, a 20-track compilation available on CD and cassette. The promotion highlights the renewed interest in T. Rex during 1991, specifically mentioning “20th Century Boy” and its exposure through a Levi's advertisement alongside classics including “Telegram Sam,” “Children Of The Revolution,” “Metal Guru” and “Born To Boogie.”
Publication: Yorkshire Evening Press
Date: October 23, 1991
Country: United Kingdom
Appearing under the heading “Reader Offer”, the advertisement gives readers a second opportunity to purchase a new Marc Bolan and T. Rex compilation previously offered through the newspaper.
The collection is identified as The Very Best Of Marc Bolan And T-Rex and contains 20 tracks.
The promotion specifically draws attention to “20th Century Boy”, referring to the song's recent association with a new Levi's advertisement.
Several other T. Rex recordings are named as part of the collection:
• “Telegram Sam”• “Children Of The Revolution”• “Metal Guru”• “Born To Boogie”
Both the compact disc and cassette editions are described as including an informative booklet containing material about T. Rex and Marc Bolan.
Readers could order either by returning the printed coupon or by telephone using Access or Visa.
PRICE AND FORMAT DETAILS
Compact Disc: £6.99 plus £1 postage and packing
Cassette: £5.49 plus £1 postage and packing
The order form directs applications to The Yorks Press T. Rex Offer, with payment accepted by cheque or postal order.
CONTEXT AND NOTES
The clipping provides another contemporary example of the renewed commercial interest surrounding T. Rex during 1991.
Rather than concentrating solely on the original early-1970s success of the group, the advertisement connects the catalogue with a contemporary audience through the renewed exposure of “20th Century Boy.”
The large photograph occupying the left side of the advertisement is presented as an archival portrait associated with the Marc Bolan and T. Rex collection.
FEATURE HIGHLIGHTS
Event: Reader offer for The Very Best Of Marc Bolan And T-Rex
Era: 1991 T. Rex revival
Tone: Promotional and retrospective
Format: Compact disc and cassette
Tracks: 20
WHAT THE CLIPPING SHOWS
• Reader offer for The Very Best Of Marc Bolan And T-Rex
• Collection containing 20 tracks
• “20th Century Boy” highlighted in connection with a Levi's advertisement
• “Telegram Sam,” “Children Of The Revolution,” “Metal Guru” and “Born To Boogie” specifically named
• CD priced at £6.99 plus £1 p&p
• Cassette priced at £5.49 plus £1 p&p
• Both formats supplied with an informative booklet about T. Rex and Marc Bolan
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