T. Rex (6 May 1972) "Metal Guru" - Advert NME

Updated: Jun 16

SOURCE DETAILS
Publication: New Musical Express (NME)
Date: May 6, 1972
Country: United Kingdom
Section / Pages: Full-Page Advert (Page 7)
Title: T. Rex – Metal Guru
THE STORY
This striking advert announces T. Rex’s hotly anticipated follow-up to “Telegram Sam”. The maxi-single features “Metal Guru” backed with “Lady” and “Thunderwing”, presented in the new three-track 7" format. The design showcases the official EMI label and a classic portrait of Marc Bolan.
CONTEXT AND NOTES
Released at the absolute peak of T. Rextasy in May 1972, “Metal Guru” became another UK No.1 hit for the band. This full-page NME advert reflects the massive commercial momentum behind Bolan and T. Rex, just weeks before the release of the Ziggy Stardust album.


FEATURE HIGHLIGHTS
Event: “Metal Guru” maxi-single advertisement
Era: 1972 – Peak T. Rextasy / Glam Rock
Tone: Bold and urgent
Design: Minimalist with oversized “T.REX” logo, central record label graphic, and Bolan portrait
Audience: T. Rex fans and NME readers
Release Details — Metal Guru
(Single)
Artist: T. Rex
Label: T. Rex Wax Co. / EMI Catalogue: MARC 1 Release Date: 5 May 1972 Format: 7" Vinyl Maxi‑Single
Country: UK Genre: Glam Rock
Track List:
A. Metal Guru Written by Marc Bolan Produced by Tony Visconti
B1. Thunderwing Written by Marc Bolan
B2. Lady Written by Marc Bolan
Note:
Although the label list Thunderwing as B1 and Lady as B2, the actual playback order on the record is reversed — Lady plays first, followed by Thunderwing.
WHAT THE CLIPPING SHOWS
A powerful, clean full-page layout dominated by the giant “T.REX” logo at the top. In the centre is a large image of the EMI “Metal Guru” label with Bolan’s portrait below it. The bold headline reads “NEW MAXI SINGLE OUT NOW.” followed by “THE OFFICIAL FOLLOW UP TO T.SAM” and the B-sides “Lady” & “Thunderwing”.
RELATED MATERIAL
For other relevant posts, see the tags at the foot of the page
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