T. Rex (October 27, 1971) – Brighton Dome Concert Advert - Evening Argus (October 15, 1971)
This Evening Argus advertisement promoted T. Rex's forthcoming appearance at Brighton Dome during the height of the Electric Warrior breakthrough. Published less than two weeks before the performance, the advert billed Marc Bolan and T. Rex as the “Electric Warriors”, reinforcing the growing success of the band's landmark album and the rapidly expanding phenomenon of Bolanmania.
Publication: Evening Argus
Date: October 15, 1971
Concert Date: October 27, 1971
Country: United Kingdom
Published in the Evening Argus on October 15, 1971, the advertisement announces T. REX IN CONCERT at The Dome, Brighton on Wednesday, October 27, 1971.
The concert was scheduled to begin at 7.30 p.m. and was presented by John & Tony Smith, who are prominently credited within the advert.
As in other advertisements from the period, T. Rex are promoted under the banner “Electric Warriors”, directly linking the concert to the group's recently released Electric Warrior album, which had rapidly elevated Marc Bolan and T. Rex to national prominence.
The advert emphasises the simplicity of the booking arrangements. All seats were priced at 60p, with advance tickets available directly from the box office at The Dome, 29 New Road, Brighton.
A telephone number and box office opening hours of 10 a.m. to 6 p.m. on weekdays are also provided, reflecting the practical, straightforward style of concert promotion common during the period.
The design itself is almost identical to the earlier Brighton advertisement published on October 8, demonstrating how promoters continued to reinforce awareness of the concert in the weeks leading up to the event.
CONTEXT AND NOTES
This advertisement appeared 12 days before the concert, making it one of the final promotional notices issued before the event.
The repeated use of the phrase “Electric Warriors” illustrates how closely the T. Rex live experience was being associated with the Electric Warrior album during late 1971.
At this point Marc Bolan had already established himself as one of Britain's fastest-rising rock stars, and advertisements increasingly relied on the simple impact of the T. REX name without needing extensive supporting text or imagery.
The advert also demonstrates the affordability of live concerts during the early 1970s, with every seat in the venue offered at the same price.
FEATURE HIGHLIGHTS
Event: T. Rex live at Brighton Dome
Concert Date: October 27, 1971
Publication Date: October 15, 1971
Era: Electric Warrior era
Tone: Promotional concert advertisement
Venue: Brighton Dome
WHAT THE CLIPPING SHOWS
• Advertisement for T. Rex at Brighton Dome
• Performance scheduled for October 27, 1971
• 7.30 p.m. start time
• “Electric Warriors” billing
• Presented by John & Tony Smith
• All seats priced at 60p
• Advance booking via Brighton Dome Box Office
• Weekday booking hours of 10 a.m. to 6 p.m.
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