T. Rex (October 27, 1971) – Brighton Dome Concert Advert - Evening Argus (October 20, 1971)
This Evening Argus advertisement promotes T. Rex's forthcoming appearance at Brighton Dome during the breakthrough Electric Warrior era. Published one week before the event, the advert presents Marc Bolan and T. Rex as the “Electric Warriors”, reflecting the growing success of the album and the rapidly expanding phenomenon of Bolanmania.
Publication: Evening Argus
Date: October 20, 1971
Country: United Kingdom
Performance: October 27, 1971
This concert advertisement announces a T. Rex performance scheduled for Wednesday, October 27, 1971, at 7.30 p.m. at The Dome, Brighton.
Presented by John & Tony Smith, the advertisement prominently promotes the group under the title “Electric Warriors”, linking the concert directly to T. Rex's successful Electric Warrior album.
The advert places the name T. REX at the centre of the design, followed by the words “In Concert”. Unlike later advertisements that featured multiple ticket categories, this concert offered a straightforward pricing structure with all seats priced at 60p.
Booking information directs prospective concertgoers to the Brighton Dome box office at 29 New Road, Brighton, with advance tickets available through the venue.
The simple design reflects the confidence promoters had in T. Rex's drawing power by late 1971. By this point, Marc Bolan had become one of Britain's most talked-about performers and the T. Rex name itself was sufficient to sell tickets without additional promotional material.
CONTEXT AND NOTES
For Chronicle purposes, the title uses the concert date of October 27, 1971, as the clipping exists specifically to advertise that event.
The use of “Electric Warriors” mirrors several other contemporary T. Rex advertisements from autumn 1971, all capitalising on the enormous impact of Electric Warrior.
The Brighton Dome was one of the key venues on T. Rex's British concert circuit during the period when Bolanmania was beginning to spread nationally.
FEATURE HIGHLIGHTS
Event: T. Rex live at Brighton Dome
Concert Date: October 27, 1971
Era: Electric Warrior era
Tone: Promotional concert advertisement
Ticket Price: 60p
WHAT THE CLIPPING SHOWS
• Advertisement for T. Rex at Brighton Dome
• Concert date of October 27, 1971
• Performance time of 7.30 p.m.
• T. Rex promoted as “Electric Warriors”
• Presented by John & Tony Smith
• All seats priced at 60p
• Advance booking through Brighton Dome Box Office
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