T. Rex (November 11, 1971) – Liverpool Stadium Concert Advert - Liverpool Echo (October 22, 1971)
This Liverpool Echo advertisement promotes a major T. Rex appearance at Liverpool Stadium during the height of the Electric Warrior breakthrough. Published almost three weeks before the event, the advert presents Marc Bolan and T. Rex under the banner “Electric Warrior”, reflecting the group's rapidly growing popularity and the emergence of Bolanmania across Britain.
Publication: Liverpool Echo
Date: October 22, 1971
Concert Date: November 11, 1971
Country: United Kingdom
Published in the Liverpool Echo, the advertisement announces T. REX IN CONCERT at The Stadium, Liverpool on Thursday, November 11, 1971.
Unlike many contemporary concerts, the performance was scheduled as two separate shows, one at 6 p.m. and another at 9 p.m., demonstrating the strong demand for T. Rex appearances during this period.
The concert was promoted by John and Tony Smith, whose names appear prominently above the billing.
The advert identifies the group as “Electric Warrior T. Rex”, directly connecting the performance with the hugely successful Electric Warrior album. By the autumn of 1971, the album had become a defining release of the glam-rock era and had transformed Marc Bolan into one of Britain's biggest music stars.
Advance tickets were available from Rushworth & Dreaper, Whitechapel, Liverpool 1, with all seats priced at 60p.
The design is simple and direct, placing emphasis almost entirely on the T. Rex name and the Electric Warrior branding rather than using photographs or extensive promotional copy.
CONTEXT AND NOTES
This advertisement appeared during one of the most significant periods in T. Rex history. The success of Electric Warrior and hit singles such as "Get It On" had elevated Marc Bolan to national prominence and created unprecedented demand for live appearances.
The scheduling of two shows in one evening is particularly noteworthy and reflects the level of public interest surrounding T. Rex performances in late 1971.
For Chronicle purposes, the title uses the concert date of November 11, 1971, while the publication date of October 22, 1971 is retained to document when the advertisement appeared in print.
FEATURE HIGHLIGHTS
Event: T. Rex live at Liverpool Stadium
Concert Date: November 11, 1971
Publication Date: October 22, 1971
Era: Electric Warrior era
Tone: Promotional concert advertisement
Venue: Liverpool Stadium
WHAT THE CLIPPING SHOWS
• Advertisement for T. Rex at Liverpool Stadium
• Concert date of November 11, 1971
• Two performances scheduled at 6 p.m. and 9 p.m.
• “Electric Warrior” billing
• Presented by John and Tony Smith
• All tickets priced at 60p
• Advance booking through Rushworth & Dreaper, Liverpool
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