T. Rex (November 9, 1971) – Lincoln Concert Advert - Lincolnshire Echo (October 23, 1971)

This Lincolnshire Echo advertisement continued the promotion of T. Rex's forthcoming Lincoln appearance during the height of the Electric Warrior era. Published just over two weeks before the concert, the advert once again billed Marc Bolan and T. Rex as the “Electric Warriors”, reflecting the group's growing status as one of Britain's premier live attractions.

Publication: Lincolnshire Echo
Date: October 23, 1971
Concert Date: November 9, 1971
Country: United Kingdom
Published in the Lincolnshire Echo on October 23, 1971, the advertisement announces T. REX IN CONCERT on Tuesday, November 9, 1971, at 8 p.m.
As with earlier advertisements for the same event, the concert is promoted under the banner “Electric Warriors”, linking the performance directly to the success of the Electric Warrior album.
The advert uses a bold, uncluttered design dominated by the words “Electric Warriors” and “T. REX”, ensuring maximum impact for readers scanning the entertainment pages.
Unlike the earliest Lincoln advertisement, which announced the forthcoming opening of bookings, this version confirms that advance booking was available daily, indicating that ticket sales were underway.
The notice also states that all seats, both stalls and circle, remained available at the uniform price of 60p.
The simplicity of the advertisement reflects the growing confidence promoters had in the drawing power of Marc Bolan and T. Rex. By late 1971, the band's name alone was often sufficient to attract audiences without the need for extensive promotional text.
CONTEXT AND NOTES
This was one of several advertisements placed in the Lincolnshire Echo ahead of the November 9 concert.
The continued use of the “Electric Warriors” tagline demonstrates how closely Marc Bolan and T. Rex were identified with the Electric Warrior album during this period.
Appearing less than three weeks before the concert, the advert represents part of the final push to promote what would have been one of the most anticipated rock appearances in Lincoln during the autumn of 1971.
FEATURE HIGHLIGHTS
Event: T. Rex live in Lincoln
Concert Date: November 9, 1971
Publication Date: October 23, 1971
Era: Electric Warrior era
Tone: Promotional concert advertisement
Ticket Price: 60p
WHAT THE CLIPPING SHOWS
• Advertisement for a T. Rex concert in Lincoln
• Concert scheduled for November 9, 1971
• 8 p.m. start time
• T. Rex promoted as “Electric Warriors”
• Advance booking available daily
• Stalls and circle seats priced at 60p
• Continued promotion in the weeks leading up to the concert
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